New Zealand Pavilion was launched on ICBC's e-commerce platform - e-Buy recently, providing more choices for Chinese consumers to purchase the products from New Zealand.

New Zealand Pavilion has over 70 best selling products of the country, covering three categories such as nutrition and health care, cosmetics and personal care, and foreign snacks. All the products are directly purchased by merchants from the manufacturers and ICBC (New Zealand) will follow up on the entire process to ensure the products are genuine and authentic. The renowned brands of New Zealand such as Comvita, Manuka Health and Good Health that domestic consumers are familiar with are also included and over 100 kinds of quality products will successively come online.

According to an ICBC official, e-Buy has targeted at renowned merchants, renowned brands, and renowned goods since launched in January 2014, and continued to expand and diversify the categories and sources of renowned products to guarantee higher quality and service for upgraded consumption. In the first nine months this year, the trading volume of ICBC e-Buy exceeded RMB 500 billion with around 24 million users registered on the platform. In cross-border e-commerce, ICBC's extensive global network coverage and strong overseas customer base create natural advantages for its business operation. As it has branches in the location of overseas pavilions, ICBC can directly select local merchants and strictly check the qualification and the products to ensure high quality and timely launch of hot selling brands in overseas markets. In addition, e-Buy strives to sell China's quality products in overseas market to accelerate China's extension from "global factory" to "global store".