“e-Buy”, the e-commerce platform under ICBC, has recently reached out to nearly 600 quality green food producers in 16 provinces and municipalities nationwide together with the China Green Food Development Center under the Ministry of Agriculture, which will provide the public with better access to high-quality green food thanks to the platform’ s strength in “e-commerce + finance”.

According to an official with ICBC, “e-Buy” will launch the green food section with commitment to building a consumption platform featuring “greenness +health caring + fitness”, and allowing consumers for effective, convenient and quality consumption of green food. Consumers can log on “e-Buy” through ICBC “Direct Banking Platform”, “e-Buy” and “e-Connect” as well as terminals such as the website, WeChat, Weibo to enjoy “bonus points for cash and shopping loans” and online payment. Green food producers can obtain ICBC’s supportive financial services such as online unsecured credit loans based on transaction data.

A relevant head of China Green Food Development Center said that with the tag of  “from land to table” full-process quality control, green food represents not only safety and health, but also the trend of food safety and healthy consumption. The sales of green food on “e-Buy” is conducive to better meeting the comprehensive financial needs of green food enterprises in sales, payment, settlement, and financing, driving them to realize industrial upgrade and economy of scale.