An industrialized housing project of Broad Homes Industrial Co., Ltd. (Broad Homes) has recently been launched on e-Buy, an e-commerce platform of ICBC, becoming the first housing product of its kind purely marketed on the internet in China. This also marked the successful entry of ICBC e-Buy into the industrialized housing market.

This housing product, called “Bhouse”, is provided by Broad Homes, a domestic leader in building industrialization, adopting standardized design, modularized splitting, factory-based production, integrated decoration and information-based management. It mainly targets customers with self-owned land, and customers with demand for rebuilding or building self-owned houses, and features superior construction quality, efficiency, environmental-friendly performance and cost-effectiveness.By purchasing Bhouse via e-Buy, customers are not only entitled to payment by installment and other green channels for loans provided by ICBC, but also to the special offer of a RMB 1,000 discount off freight charges above RMB 10,000 (inclusive). This has effectively integrated “house purchasing online + industrialized construction + green building”.

According to an ICBC official, since the launch of e-commerce services for the real estate sector at the end of 2014, e-Buy has provided customers with one-stop online house purchasing experience integrating “online house selection, mortgage and payment” and formed a new e-commerce model of “Internet + real estate”, by combining the Bank’s advantages in finance, customer resources and online/offline channels with the housing resources of real estate enterprises. So far, more than 20 well-known Chinese real estate enterprises (including Vanke, Evergrande and Poly) have moved their sales operations onto e-Buy. Into this year, over 10,000 houses have been sold online, with the sales volume reaching over RMB14 billion.