During the National Day Golden Week, the consumption volume with ICBC's credit cards reached RMB 32.57 billion, up by 22.5% year on year., while the transaction volume of ICBC’s acquiring business during the Golden Week reached RMB 77.06 billion, up by 39.7% year on year.

According to an ICBC official, the Bank has provided consumers with payment services of high quality and high added-value for their holiday consumption by innovating and enriching credit card products and services, improving card-using environment, and launching promotions targeted at the demand in traveling, shopping, catering, recreation, entertainment and transportation during the Golden Week.    

To cater for the card-using demands of different consumer groups, ICBC introduced a number of credit card products with distinctive features and diversified functions based on market demands and consumers’ habits. For instance, ICBC developed and launched the Cloud Quick Pass credit card for quick consumption, preferential co-branded cards and payroll cards for wage earners, global travel cards and multi-currency credit cards for overseas traveler, Cool Pass Cards for fashion consumption, transportation cards and ETC credit cards to for travels, money fund credit cards for wealth management as well as Business Friendship Cards for specialized merchants.  As at the end of September, 2015, ICBC has issued a total of 110 million credit cards, further consolidating its position as the largest credit card issuer in the Asia-Pacific region.

In promoting basic services such as the card-using environment, ICBC has continued to expand special merchants and acquiring business capacity and improve the acceptance environment for acquiring business, effectively facilitating consumption with cards. As at the end of September 2015, ICBC has installed over one million POS terminals, and realized credit card consumption volume of RMB 1.7 trillion and acquiring business volume of RMB 3.7 trillion, showing a sound trend of development. Meanwhile, the online POS independently developed by ICBC enabled merchants at e-commerce platforms to collect payment via both ICBC cards and via cards of other banks, realizing “access at one point, usable across the entire network” by bank cards in online payment.

Besides, targeted at the huge consumption demand during holidays and festivals, ICBC has launched various promotional events for domestic and overseas card-based payment. Such efforts have benefited customers and facilitated the transformation from potential consumer demand to actual consumer behavior. For instance, such domestic sales promotions as “Luck-Go-Round” and “Pay with Bonus Points” and the “I GO GLOBAL” overseas sales promotion have motivated customers to use credit cards by making appealing special offers such as cash rebate, gifts exchange by bonus points and double rebate.