In the 2015 China brand value assessment held by China Council for Brand Development and CCTV, ICBC topped the most valuable corporate brands in China for the second straight year with a brand value of RMB 279,354 billion.

With the steady growth of China’s economy and improvement of its global competitiveness, ICBC is growing from a local brand to a world-renowned financial brand, ranking among the best international banks in terms of customer deposit, asset size, tier-one capital, market capitalization, profit and brand value. In recent years, ICBC has accelerated in pushing forward integrated and internationalized operation to meet the financial service demand of the real economy and the general public, innovatively developed internet-based financial services and continued to improve financial service quality and brand image. In 2015, ICBC launched the e-ICBC internet-based finance brand in the domestic banking sector by establishing an internet-based finance service system based on “three platforms and one center (the “ICBC e-Buy” e-commerce platform, “ICBC e-Banking” the mobile banking and open internet banking and “ICBC e-Connection” instant messaging platform as well as internet financing center)”,covering financial service, e-commerce and social networking, which brought about brand new internet experience to customers and new drive to improve the quality and efficiency of the real economy.

China brand value assessment is a highly recognized and influential brand selection initiative, which included financial service in the evaluation system beginning from 2014. Totally 356 famous Chinese companies from various industries participated in the evaluation this year.